Masterclass overview
You’ll walk away with a clear picture of your ideal clients, a simple map of their journey,
and a sales approach that feels natural, confident, and true to you.
Too many business owners are stuck in a cycle of random acts of marketing — chasing likes, tinkering with logos, and endlessly tweaking websites — without actually winning more of the right clients.
In this hands-on 3-hour masterclass, you’ll learn how to take the “yuck” out of selling and create a simple, repeatable process that helps your ideal clients say yes more often. Instead of doubling down on marketing noise, you’ll build confidence in your ability to connect, communicate, and convert.
Get help in this hands-on 3 hour masterclass, to stop committing ‘random acts of marketing’ and start growing your business consistently. The practical exercises will help you sharpen your process for finding and engaging the right people for your services, and inspiring them to become clients and loyal advocates for your business.
The focus of this workshop will be to:
1. Know your dream clients — the ones you love working with (and who love working with you).
2. See the path they take — from first hearing about you to becoming raving fans of your work.
3. Have a sales approach that feels natural — more conversation, less convincing.
You will have the opportunity to:
- Gain clarity on the clients you most want to work with — and how to find them without burning yourself out.
- Map the real journey a client takes from first hearing about you to becoming a loyal advocate for your work.
- Sharpen your service offerings so they speak directly to what your clients value most.
- Learn the key steps in a client-centric sales process (and how this differs from a “funnel”).
- Estimate your conversion points and identify the small changes that can have the biggest impact.
- Walk away with your next 3 sales actions clear, simple, and achievable.
Training methods will include:
- Interactive presentations (with a “show, don’t tell” approach)
- Group discussions and peer learning
- Pair and small group exercises to practise sales conversations
- Practical mapping and reflection activities
- Live examples you can adapt to your own business immediately
Who should attend?
This Master Class is open to all SCCC Gold Members for free.
Premium Members and past alumni of the SCCC Graduate Certificate in Play and Art Therapy Course can purchase a place in this practical class. Places are limited to 20 people.
Workshop Facilitator - Frances Pratt |
 | | Frances “Fran” Pratt is the founder of Metisan , guiding creative professionals to stop fearing sales and start loving them. With over 25 years of sales experience, an MBA from Melbourne Business School, and a graduate certificate in change management, Fran crafts client-centric sales processes that feel more like conversations than transactions. She believes profitable sales aren’t magic—they’re built on empathy, clarity, and connection. Fran’s Metisan method helps you uncover what clients really want and design a repeatable path to confident, consistent growth. When sales work, it doesn’t feel like selling at all. |
Date and Times:
Friday 19th September, 2025, 1.30pm - 4.30PM AEST (SYDNEY TIME)
Attending from interstate or internationally?
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Details
Included in the workshop price:
- 3 CPD hours
- Link to create Certificate of Attendance
- GST
Cost
Special Price $360
SCCC Gold Members can attend free.
Please note, this LIVE and INTERACTIVE training event will be recorded and available to Gold Members for 3 months. Practice in break out rooms will not be recorded.
Work Paying?
Lucky you!
Send us an email requesting an invoice via the contact page with your name, the dates and name of course/courses you'd like to do and the name of your organisation who you want us to invoice and we will send you an organisational invoice and a registration form.
